For businesses, Stories present an opportunity to share promotions, discount codes, and behind-the-scenes content. Stories allow you to play around with filters, text, GIFs, images, videos, polls, stickers, Q&As, and music. You can use filters, add text, and add fun gifs and images. To extend their life, you can save your Instagram Stories to your profile by adding them to your Instagram profile page’s “Highlights,” where they will be available indefinitely. Instagram Stories allow users to post 15-second videos that only last for 24 hours. Now, some Insta users don’t even bother to scroll down their feed, they just stick to story viewing!

Since then they’ve only increased in popularity. Instagram took a page out of Snapchat’s book by unveiling Instagram Stories in 2016. Let’s dive into Instagram Stories, how to interpret the order of Instagram Stories views, how to maximize your profile views, and how to turn it into conversion for your business. You might’ve noticed that you can see a list of people who watch your Instagram Stories, but how much do you know about the data behind the order of viewers that Instagram shows you? Is it meaningful or random? For business owners trying to develop an Instagram presence and engagement, you will benefit from learning more about the Instagram algorithm, what it tells you about potential clients, and how to leverage Instagram into business growth. Instagram Stories, in particular, are increasing in popularity. It has also become a major shopping platform for products and services. It’s an amazing platform for visual inspiration and to keep up with everyone from friends to Instagram influencers and celebrities you’ve never met.

Trying to understand the data behind your Instagram Story views sequence? Learn how Instagram ranks Story viewers and how you can boost Instagram engagement for your business.īy now, most of us are Instagram users either for business or personal reasons, or both.

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